Strategic Communications & Public Relations
A low-friction, high value approach
Value built on decades of professional services public relations and communications experience.
Are you a small to mid-sized
Legal, accounting, or consulting firm
Public relations agency
Digital and marketing firm
Startup or growth firm in a regulated industry (Life Sciences, Energy, Financial, Technology)?
Do you need…
Your reputation, visibility, and messaging to work harder for your business?
A senior advisor to help you prepare for a significant change or announcement?
A fractional senior PR practitioner to fill a need?
What I can do for you:
Advise firms during periods of growth - guiding your evolution through communications that decisively articulate your expertise, sharpen differentiators, and build visibility as a market leader within the evolving AI era.
Lead firms through the complexity of change - with strategic communications planning and disciplined execution.
Deploy decades of experience in thought leadership development - across regulated, evolving industries, including technology, energy, life sciences and healthcare.
Augment an agency team's capabilities to help meet niche client needs - alleviate capacity issues or develop business opportunities.
Services
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Shape Clear, Consistent Narratives
Mergers + acquisitions
Succession planning + leadership change
New strategic direction or growth target
New service launch (emerging growth areas)
Short-term communications team transition
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Own Reputation as a Business Asset
New leadership direction planning
Executive message platform
1:1 executive media coaching
Issues management
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Build Visibility, Trust, Demand
Subject matter expert media strategy and positioning
Strategic planning for multi-channel visibility to support business development, sales and marketing
Feature media story development and placement
Optimizing not just for journalists, but for the way AI discovers, synthesizes, and surfaces credibility
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Coach spokespeople and/or leadership on messaging and media skills
Turn insights into visibility with SME coaching on issues monitoring and story development.
Customized thought leadership development session for in-house marketing and communications or agency teams
Deliverables
PRM story telling approach
Define a clear market narrative - why buy from you?
Turn your experience into insights - what is your bold POV?
Appeal to relevant, urgent client needs - What problems are you solving?
Executive message platforms and frameworks
Key message platforms and communications packages
Media strategies, plans and recommendations
Media strategy and tactical plans that tie communications directly to market expansion, practice growth, recruiting, and business development priorities.
Internal and external communications plans
Thought leadership media relations
Thought leadership campaign strategy and execution
Media relations, media training and interview facilitation and feedback
Research report or other proprietary launch strategy and communications packages
News announcement planning
Communications packages and tool kits
Announcement messaging and spokesperson media interview coaching
The PRM
Client Service Promise
Your thought partner to drive clarity and desired outcomes, I will be:
Results-Driven
You are paying for something specific. Let's agree on objectives and end results.
Measurement Focused
No matter the size of the task or project, mutually agreed upon accountability metrics will help drive strategy.
Candid
You need and “yes, and” partner. I will ask questions to arrive at the most effective path forward. We will have ongoing dialogue and pivot as needed.
Values-Based
Integrity and candid feedback loops are critical to successful communications and public relations planning and execution.